Xperia Technologies specializes in Search Engine Marketing(SEM). Search Engine Marketing(SEM) is usually used to describe the immediate, money-backed portion of search engine marketing.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results — often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Search Engine Marketing(SEM) helps you successfully target users of search engines via advertising (paid) links in search results in addition to organic search to send targeted traffic to your website.